What Is A Landing Page Builder?
This is software that allows you to build what’s known as a Squeeze Page, Opt-in Page, or a Lead Capture Page.
At the most fundamental level, it’s a simple one page website that gives visitors the option to enter their personal contact information such as their email, phone number, and even address in exchange for something (e.g. Free Report, Free Webinar, Giveaway Contest, etc.) which is then stored in a secure database used by the list owner to follow up with them, either manually or automatically.
Landing page builders comes in two main varieties, Web based or Downloadable.
Personally, I recommend using a web based landing page builder for the following reasons:
- More robust
- Easier to use
- Comes with hosting (Faster loading)
- Automatically updated
- Feature-rich
- Landing pages are backed up on a server
Your site visitors have come to expect high-quality sites that are fast loading.
Here are two examples of my own:
- MarketingWarChest
- Marketing War Chest Survey
With the advancements in technology, there’s no reason to use inferior landing page builders.
The Benefits Of Using Landing Pages
- Ability to capture your site visitor’s info to follow up
- Build trusting relationships with your subscribers
- Allows you to guide your prospects through the buying process
- Promote great offers to help them solve their problems
NOTE: The majority of your site visitors will most likely never return, which is why it’s critical to capture their contact information so that you can follow up with them even after they’ve left your landing page.
Things To Consider Before Investing In A Landing Page Builder
Before you invest one cent into a landing page builder be certain that it provides you with all of the tools you’ll need in one place.
Here is a partial list of what a great landing page builder should contain:
- Simple Drag and Drop Webpage Editor
- Quickly Build Sales Funnels That Convert
- Smart Shopping Cart With 1 Click Upsells
- Email and Facebook Marketing Automation
- Marketing Strategies and Tactics To Maximize Your Efforts
What’s Your Budget?
Landing page builders come in a variety of price points from affordable to expensive.
Most of the time, you get what you pay for.
In my opinion, I believe that some of the landing page builders out on the market today are extremely overpriced.
At the same time, it’s a matter of personal preference.
If you’re a one-person army working from home and have a limited budget and are just starting out, all of the landing page builder options may appear to be expensive compared to someone who’s making a decent amount of money.
Regardless if you’re just starting out or are a seasoned online business vet, you need tools for your marketing war chest.
And tools cost money.
Don’t let anyone tell you that you don’t need any money to start an online business.
Let me get off of my soapbox.
A great landing page builder will typically cost you around $100 per month, which isn’t bad if you’re focusing on one business model at a time.
Just compare that $100 per month to the cost of running a brick-and-mortar business where the overhead is astronomical and eats away at your profits.
You can find cheaper landing page builders, but at what cost in terms of features, benefits, and performance?
If your budget is tight and you are currently allocating parts of your finances to non-essential spending, then I recommend that you shift gears and put that money towards a better landing page builder in order to give yourself an edge over your competition.
How Is The Quality?
One way to gauge the quality of a landing page builder is to read the consumer reviews on it.
Users of the software have no problem voicing their opinions, whether negative or positive.
Remember, most satisfied people will never leave a review no matter how much they love a product or service.
So, if you see a landing page builder that has tons of positive reviews, it’s most likely a great piece of software.
No matter how many reviews you read, there’s only one way to find out how good a landing page builder is…
And that’s taking it on at least a 30-day test ride.
That’s a decent amount of time to get familiar with all of its features, including its usability.
You have to draw your own conclusion despite any positive or negative reviews.
The good news is that some of the better landing page builders come with a Trial Period that you could take advantage of, which means you don’t have to risk your hard-earned money.
If after you’ve tested a landing page builder and it’s not right for you, simply cancel or ask for a refund depending upon the terms offered by the service provider.
Is It A Trusted Brand?
Most of us are conditioned to automatically trust known brands because we usually equate them with quality and predictability.
However, when it comes to Internet Marketing Tools, especially if you’re new to the scene, you may not have a clue as to what brands are trustworthy.
There lies the big challenge, especially for beginner marketers.
With so many landing page builder options out on the market, which do you choose from?
Your best bet is to find people that are familiar with land page builders and who actually use the ones they recommend.
Or at the very least, have tested them out, because not many marketers have a need to use multiple landing page builders.
And besides, the monthly fees would be outrageous.
More often times than not, the most trusted brands have perfected their systems due to the many years they’ve had to improve the processes and correct flaws.
One of the easiest ways to determine if a brand is trusted is by reading the testimonials given by the consumers of each landing page builder you’re considering investing in, which I’ll be discussing next.
Fortunately, I’ll take the liberty of helping you out by sharing the best landing page builders with you here on the Entrepreneur Marketing Network site and on the Business Resources tools resource page.
How Is It Rated By Other Consumers?
Throughout this guide, I’ve mentioned the importance of reading consumer reviews on landing page builders.
Who better to listen to than the people who have invested their time and money?
I wrote this guide to provide you with some solid pointers for choosing a great landing page builder, which makes me a little biased, which is why I recommend doing your own research.
It’s hard to go wrong when hundreds or even thousands of people are raving about a product or service.
Remember, there is no magic number of positive reviews that I could give you to use as a benchmark when evaluating a landing page builder.
If it has only a handful of testimonials and hasn’t been around for at least a few years, you should be a little skeptical, because there’s not enough data to draw a conclusion.
You could always take it for a test run if the service provider offers a free trial or money-back guarantee.
Or you could make it easy on yourself by checking out my favorite tool used for building landing pages and funnels by clicking here.
Where Do You Go To Purchase?
If you were to use your favorite search engine to search for landing page builders, you’ll be served with thousands of results.
This will only serve to confuse and overwhelm you with the quickness.
The last thing that you want to do is play Ini Mini Miny Moe with choosing an integral part of your online business.
The landing page that you select can make or break your email marketing efforts.
Email marketing for decades now, has created fortunes for small, medium, and large businesses.
As I mentioned earlier, the best move you can make is to find people that actually use the landing page builders that they recommend, because they are spending their hard-earned cash and can vouch for the quality and functionality of the software.
If You’re Interested In Discovering What The Best Landing Page Builders Are Without Having To Guess, Then Click Here To Avoid Wasting Your Time And Hard-Earned Money!
