How To Build A Newsletter List

More likely than not, you’ve heard the phrase, “The Money Is In The List.”

Which isn’t entirely true, because the phrase should be, “The Money Is In The Relationship That You Build With Your List.”

If you’re not building a list, then you’re leaving money on the table.

However, you’re also letting a lot of cash slip through your fingers if too many of your visitors are leaving your site without joining your list.

Most people are so distracted that if you don’t capture their contact information the first time they visit your site, they’ll most likely never return, even if they bookmark it.

Some of the world’s top marketers have come to the conclusion that each person on your newsletter list is worth on average between $0.50 to $1.00 or more, depending upon the niche.

Meaning that you should be able to make at least 50 cents to 1 dollar per subscriber.

For example, if you have a list of 1000 subscribers, you should have the potential of making between $500 to $1000 per month.

Of course, these are generalities that can be used as benchmarks to measure the performance of your own email lists.

Now let’s get into five ways to get more people to subscribe to your newsletter…

1)) Create a Squeeze Page

You can’t just put up the words “free newsletter,” post your subscription form and expect a rush of new subscriptions.

Instead, you need to create a squeeze page, also known as an Opt-in form, which is a sales letter for your newsletter.

This page should include the usual parts of a sales letter such as the headline, the bulleted benefit list, and a strong call to action.

Here are two additional tips:

Answer the “what’s in it for me” question. From the second your readers land on your squeeze page, they’re going to wonder, “what’s in it for me?”

Your headline should answer that question by promising a big benefit. And every line of your copy should continue answering that question until your prospect is convinced he or she needs to join your list.

Make it reader-oriented. Your letter should use the word “you” as much as possible (otherwise the reader will lose interest). If you have statements that include the word “I,” see if you can rewrite them using the word “you.”

 This technique is called “The YOU Attitude.”

Example: “I’ll show you how to train your dog.”

Rewritten: “You’ll discover how to train your dog.”

You see, humans are naturally selfish and are concerned about their own well-being, and there’s nothing wrong with that, because how can you take care of someone else if you don’t take care of yourself first?

Don’t try to fight against human nature, because you’ll never win, not long-term anyway.

2)) Offer a Freebie

Yes, your newsletter is free. But you need to offer a little extra bonus to entice subscribers to join now.

This extra bonus might be something like:

• A free report or e-book.
• A free multi-part e-course delivered by autoresponder. (This is one of the best freebies because it trains your subscribers to read your emails!)
• Free access to a membership site (e.g. Free 7-Day Trial)
• Free access to a webinar.
• Free audio recordings.
• Free video.
• Free software.
• Free giveaway prize.
• Or other free tools or resources that appeal to your market.

There’s a debate among marketers about whether to give things away for free or not in order to build a subscriber list. Don’t get caught up in that nonsense, because it all depends upon the strategy behind the free giveaway. Just know that with the right strategy, both methods of building a list can work.

3)) Provide Proof

Your prospects don’t believe you. And if they don’t believe you, they’ll guard their email addresses and click the Back button.

That’s why you should include proof such as endorsements, testimonials, screenshots, videos, pictures, and other evidence that your claims are true.

Examples:

You might provide “before” and “after” pictures on a bodybuilding site.

Or you might provide video proof of your bank account to show that you know what you’re talking about in terms of affiliate marketing.

You can’t blame people for being extremely skeptical nowadays, because there are countless business opportunities and consumer goods scams floating around on the Internet, and many have been burned.

So, be certain to take the take to ask your satisfied customers for testimonials and reviews.

This effort will go a long way toward proving that your business is legitimate and can be trusted.

4)) Arouse Curiosity

One of the best ways to boost your conversion rate is by arousing your prospect’s curiosity about your newsletter and/or your freebies.

You can do this in your headline as well as in your list of benefits.

Remember, Benefits Sell and Features Tell!

Examples:

“Discover a sales letter trick that doubles your conversion rate overnight – see page 18 to learn this surprisingly simple trick!”

Or “You’ll find out what five words you can say to marketers that will virtually guarantee they’ll agree to your joint venture!”

Curiosity plays into that whole human nature thing, where people can’t help wanting to know about the unknown.

Why not use this trait to your ethical advantage?

5)) List Your Privacy Policy

Finally, you should include a link to your privacy policy on your newsletter subscription page.

Most people won’t read it. But it can boost your conversion rate among those individuals who are concerned about how you’ll use their contact details.

Be sure to let subscribers know you won’t trade, sell or otherwise share their information.

Believe it or not, including a Terms of Conditions and a Privacy Policy link at the bottom of your page will go a long way towards giving your prospects a piece of mind.

Conclusion

Congratulations – you now know five ways to get more people to join your list. Naturally, just knowing these tips won’t grow your subscriber base.

At the beginning of this article, I mentioned that the money is in the relationships that you build with your list.”

However, if you’re ineffective in getting people to join your newsletter, you will not get the chance to build trust with them.

Therefore, you won’t make any money at all.

The marketers that are in the know understand that email list builds fortunes, which is why all those big corporate companies are starting to focus on list building.

It’s the most cost-effective way to promote products and services and offers some of the highest Returns on Invest (ROI) when compared to other ways of making money.

The key is to start applying the 5 tips that you’ve learned today, because the sooner you do, the sooner you can reap the rewards!

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