How To Get People To Buy Your Product

Getting people to buy products if you’re an unknown brand is a growing problem in today’s oversaturated consumer market.

Fortunately, you don’t have to suffer the same fate, once you discover how to get people to buy your products.

That’s what you’ll learn about in article.

Here’s the scenario most product creators find themselves in…

They create a product, put up a sales page, and unleash their advertising skills to get the offer in front of as many people as possible.

And then…

Crickets! Little to no sales, which is not what they expected.

If you’d like to avoid this nightmare, I’ll be sharing 7 tips for getting others to buy your products…

So, without further introduction, let’s jump in …

1)) Get the Offer in Front of Targeted Audiences

Before you create any product, you must first determine what niche market you’d like to target based upon what they’re already buying, because there’s no need to reinvent the wheel by guessing.

Example: If you’re selling a dog training book, don’t email your marketing list and expect to make sales. Instead, get your offer in front of people who are likely to buy (e.g., people who need to train their dogs).

2)) Craft a Compelling Sales Letter or Video

Next, you need to create a sales page or video that persuades your prospects to buy your product.

This means your sales letter ought to have an attention-getting headline, an opener that hooks the prospect and engages his or her emotions, a bulleted list of benefits, proof that your claims are true and a call to action.

3)) Give a Bonus

You want to give your prospects a good deal, so that as they read the sales letter or watch the video, they’re thinking, “wow, I can’t believe I get all this for just 50 bucks.”

Then you really thrill them by throwing in a valuable, tightly related bonus. This small act turns a “good deal” into a “no brainer.”

People love getting high quality products that comes with extremely valuable bonuses, especially when they complement the main purchase.

4)) Offer a Guarantee

Your prospects are worried that your product won’t work for them. So put their worries to bed by offering a risk-reversal – that is, a satisfaction guarantee.

Unconditional, strong and long guarantees usually deliver the best conversion rates to you.

At the very least, you should offer a 30-day no questions asked guarantee.

Make sure that your product over delivers on the promise you make.

Otherwise, you may get a lot of returns and customer complaints.

You may have heard of the saying, “Under Promise and Over Deliver.”

 I recommend that you implement that same philosophy in your product creation process.

By doing so, you’ll end up with more satisfied customers due to setting the proper expectations for your products.

5)) Create a Sense of Urgency

You need to have a call to action at the end of your letter or video that tells your prospects exactly what to do next (e.g., “get out your credit card and click here to get started now…”).

But you also need to give your prospects a good reason to act NOW, otherwise they may leave the page and not come back.

Remember, you are competing for the attention of your potential customers, because they’re distracted big time in today’s media-driven world.

The solution? Create a sense of urgency by:

• Remind your prospects that your product is a solution to help them get rid of his or her pain and problems.
• Offering a limited-time discount or bonus offer.
• Offering a limited quantity of products.
• Offering a bonus or discount to the first few hundred people who order.

Please don’t use any of those false scarcity tactics, because they’re unethical, because one of your goals is to create long-lasting and trusting relationships with your customers.

Once your customers begin to Know, Like, and Trust you, they’ll buy anything that you sell or recommend as long as it provides value.

6)) Close the Sale via Multiple Contacts

The vast majority of your prospects won’t buy the first time they see your sales page, especially if they don’t know who you are (or they weren’t referred by a trusted third party).

As such, you can increase your conversion rate by getting your sales letter visitors into an autoresponder series of at least seven messages.

This series should build trust by offering great content, while including promotions to close the sale.

Do Not, and I repeat, Do Not SPAM your email subscriber list with product offers, because no one likes to be sold.

When someone subscribes to your email newsletter, they’re expecting information that can help them solve problems, not be bombarded with offers.

Be certain that your emails help your subscribers solve their problems.

You can sprinkle your product offers in with your great content emails.

This approach will work a lot better than blatant advertising!

7)) Test and Track Your Results

Finally, testing and tracking your sales letter or video, price, and ad campaigns can put more money in your pocket.

It helps you figure out what part of the process gets more people to buy your product.

That way, you can focus on those parts of the process that give you the highest profits.

It’s all about your Return on Investment (ROI)!

Also, you can’t manage what you don’t measure, which means success are in the details.

Conclusion

You just discovered seven surefire ways to get people to buy more of your products.

Don’t pick and choose the methods you like best.

Instead, incorporate all seven ideas…

Having a great product is not enough, because historically, the best products aren’t always the best sellers.

The products that sell the best are driven by the best marketing strategies and tactics.

Unfortunately, sometimes bad products outsell those that are superior in quality.

So, go ahead and implement those 7 tips to get more people to buy your products!